nneuroiam Let's Talk
Customer Growth Research

Attract more customers like your best customers.

Your existing customers hold the clues. We uncover what drives their decisions and turn those insights into opportunities to grow.

See what you get How it works
Conceptual sculpture: a compact blue facade opens into deep, differently colored interior spaces. Explore it with the lens: the spaces reveal their colors and more and more customers gather at the entrance.

Sound familiar?

"Our customers love what we do. We want to understand exactly why."

"We're spending on marketing. We want to know what actually makes people buy."

"We have customers we'd love to multiply. We need to find more people like them."

What you'll get.

A real research report that explains customer decisions and shows where to focus your next growth experiments.

Buying triggers

What starts the search and creates the moment to buy.

Reasons they choose you

The jobs, motivations, and alternatives behind the decision.

What holds them back

The doubts and trade-offs buyers raise along the way.

Opportunities to test

Practical hypotheses for positioning, messaging, and acquisition.

View the sample report
Opening of the actual restaurant research report, with its title, illustration and introductory case panel.

How we get there.

We work with your team, from choosing the right customers to deciding what to test next.

Choose your best customers.

We identify the customer group you want more of and select people whose buying stories can help explain their choices.

Selecting three colourful, friendly customers from a shared directory of nine customer portraits

Reconstruct their buying stories.

Through JTBD and DTBD interviews, we explore what triggered the search, which alternatives they considered, and what made them choose you.

A customer explains their buying experience to a researcher

Find what connects the stories.

We combine interview analysis and semantic analysis to identify recurring jobs, decision drivers, language, and barriers.

Comparing recurring themes across different customers’ stories

Choose the next growth moves.

We review the findings together and prioritize hypotheses your team can test in positioning, marketing, and acquisition.

Turning customer insights into offers and communication channels

One burger. Five reasons to buy.

Our study of repeat restaurant customers revealed five different jobs behind the same product. Hover or tap a burger to see them.

From everyday needs to shared experiences and belonging.

Your next growth opportunity may already be in your customer base.

Tell us what you're trying to understand. We'll discuss how research could help you move forward.

Let's talk about your customers.

Share your business question. We'll start there.

Discuss your business